Saturday, 21 February 2009

Backstage with Toni&Guy

No fashion show at Vauxhall Fashion Scout is complete without the genius of Tony&Guy. For the last decade, they have been the official sponsor of London Fashion Week, providing designers with surreal or sophisticated hairstyles that meet and exceed their expectations. They challenge the modus operandi of hairstyling, pushing limits of what can be done with a single strand of hair.

But what are the underlying fundamentals behind Toni&Guy and LFW’s long-lasting association? “It creates a healthy relationship, providing self-education and an ongoing challenge for our people,” states Bill Watson, International Artistic Director of Toni&Guy Academy. With 25 shows per season LFW provides Watson and his team with a sense of fulfillment and inspiration, as Watson further explains: “it’s a good challenge. When surrounded by creative and ambitious people we are taken on a journey.”

The preparation for each season requires hours of working on each brief and test trials to achieve the eclectic ideas of each designer, especially as the main hair trends this season involve structure and geometric hair. “Folds, bends and futuristic looks are common among most shows” Watson elaborates thoroughly. It is clear that Tony&Guy are here to stay, planning to preserve their strong edifying and inspiring relationship with LFW. And what inspirational advice does Watson have for us hair-obsessed fashionistas? “Relax and trust your hairdresser!" Nina Tukaj

Image: Yumi Yoshinaga

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