Tuesday 9th June saw the second in the popular new series of Vauxhall Fashion Scout mentoring Salons - and this time we turned our attention to the topic of Public Relations.
Jessica Bumpus, Fashion Features Editor for Vogue.com UK and Katie Curran, Senior Account Director for Cube PR were able to present the subject from both the point of view of the journalists and of the PR.
Designers learnt what PR means, what makes a newsworthy story, how to approach the press, what can be done relatively simply in-house, and what to expect from a public relations agency should you decide to sign with one.
Thanks to everyone for braving the tube strikes - we were fully booked again! Bob Crow and his cronies are no match for our great speakers and the promise of a free tipple or two... HK
Chris Kelly from Theatre de la Mode and Fashion Scout's Anna strike a pose.
Main image: left to right.
Jessica Bumpus (Fashion Features Editor Vogue.com), Katie Curran (Senior Account Director Cube PR), Martyn Roberts (Director Vauxhall Fashion Scout).
Images courtesy Eddie Blagbrough.