Tuesday, 24 February 2009

Catwalk review: Avsh Alom Gur

Launched in 2003, one of the wider-known designers showcasing their collections at Vauxhall Fashion Scout this week is Avsh Alom Gur. With his post as Creative Director at Ossie Clarke, Gur took his own eponymous collection to newer heights this afternoon with a romantic presentation of 15 eveningwear looks, which will be sure to keep his fan base amused.

Clearly, Gur has been focusing on the current economical climate, his concerns scrawled across evening dresses and jumpsuits using heavy gold embroidery. The first look out onto the catwalk provided a moreish taster for Gur’s AW09 offering; a salmon coloured silk ball gown sashaying down the runway to the strains of Nancy Sinatra. As the press release warned, what Gur would be presenting would be “an enthusiastic presentation of excess”.

Inspiration leaped from the noticeably over-embellished ‘CREDIT CRUNCH’ embroidery, to Gur’s famed prints, which added a Bulgarian gypsy reference, reinforced by the traditional floral embroidery placed at the hemline of a tulle and organza skirt. With the main inspiration cited as "The King and I", the silhouette Gur was defining was hard to decipher although it is clear that Gur’s muse is certainly not mourning the economic climate without flair. Dal Chodha

Images: David Coleman
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